The Indian Bakery Market is estimated to be worth Rs. 16,500
Cr., growing at a healthy CAGR of 7.5 % per annum. It is one of the largest
food industries consisting various product categories like breads, biscuits,
pastries, cakes, buns and rusks. These bakery products are fast catching up
with the popularity trend as lifestyle of Indians is rapidly changing. The
major categories are breads and biscuits, cornering about 82% of the Indian
Bakery market. Another product segment worth mentioning is Cakes and Pastries.
This segment is estimated to be worth Rs. 1250 Cr., of which significant 65% is
in the unorganized sector. The organized sector is dominated by
Online cake delivery in Delhi , a Cake
brand head quartered at Delhi. Onlinecake is more than 100 years old brand
belonging to 2 Italian brothers by the name
onlinecake. It was taken over by
Khorakiwala family in 1960s. Today, it has over 500 exclusive cake shop
franchisees spread across 37 cities in India. These shops are catered to by 14
manufacturing facilities. Onlinecake also has packaged cakes and cookies, which
are sold through a well structured network of Super Stockists and Stockists,
catering to over 25,000 retail outlets across the country. Onlinecake also
bears “international” ambition. It started its operations in Cairo in Egypt and
today it has 50 exclusive shops across Cairo and Alexandria in addition to an
intricate network of dealers and distributors across Egypt, for the packaged
and longer shelf life cakes.
It also has ecommerce portal selling cakes online. For
Online cake delivery in noida the
most noteworthy amongst many growth opportunities is “online shopping”. India
is sitting on a cusp of boom in online shopping and Onlinecake is not taking
any chances. It has planned aggressive “push” in this space and it begins with
a launch of a totally new website www.Onlinecake.net.
A primary objective of having an ecommerce website is to
provide online shopping platform for the people not only in India but the world
over to visit its website for gifting cakes to their near and dear ones staying
in any of the 37 cities in India or 2 cities in Egypt, where it has presence
through its exclusive shops. Even though there are many websites selling cakes
online, Onlinecake is one of a very few manufacturers, who has capacities to
make cakes and capabilities to deliver to the desired addresses on its own. All
the rest are either trading or having tie ups with some other business partners
who perform the various functions on their behalf. So, in terms of trust Onlinecake
definitely has an edge over its competition.
Secondly, on its website it has put a largest variety of
cakes suiting to different occasions and needs of people. Now-a-days people buy
or gift cakes not only for celebrating their birthdays or anniversaries but for
different popular occasions like X'mas, New Year Eve, Valentine’s Day,
Bhaidooj, etc.
Thirdly, it has uploaded a lot of information to educate and
make people aware about Onlinecake in addition to engaging cake stories, baking
tips and recipes. It has also planned for a lot of interaction with its loyal
customers by engaging them with services like birthday reminders, newsletters
and offers.
For addressing specific queries from the Corporates it
has a separate section on its website,
where the interested Corporates can either get in touch with it directly or
fill up a form online for Onlinecake to get in touch with them for their
specific requirements. For Corporates, Onlinecake can make logo cakes and
monument cakes. These are completely customized offerings where cakes are made
in the shapes of its Clients’ Logos or in the shapes of their Specific Products
or Head Office Buildings.
All those people who want to get associated with Onlinecake
as its franchisees, distributors or affiliates, can fill up the application
forms on its website.
The quickest way forward for Onlinecake and to
strike a right chord with the opinion leaders of today, the youths, is to make
its presence felt in the online space. It has also taken major initiatives in
the social media space. With all such novel initiatives Onlinecake is planning
to refurbish its image by offering the most convenient “online shopping”
experience to its loyal and dear customers.
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